Bitcoin’s celebrity era is over as Paris Hilton’s Bitcoin wallet and overall crypto portfolio have dipped to $60k.
Four years ago, Paris Hilton and Neil deGrasse Tyson gave a shoutout to Web3 and bought into the hype. Oh, how things have changed!
This time around in 2025, we didn’t even have mass shitcoin celebrity euphoria. Everyone I talk to is bearish. All the YouTube creators are bearish.
Scientist Neil deGrasse Tyson learning about #Bitcoin from the best 🙌 pic.twitter.com/EEasTKcStP
— Bitcoin Magazine (@BitcoinMagazine) April 2, 2022
Their posts bookended something that now looks like the final flare of Bitcoin’s celebrity-hype era, so what went wrong?
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So let me get this straight:
A prominent public figure, known for his money, notices there’s a lot of money in alts or NFTs
Lightbulb.jpg
Celebrity launches their own alt and advertises it
Rugs, the alt, and the celebrity are able to leverage his celebrity status for colossal profit
All jokes aside, or maybe not really a “joke,” Hilton’s appearance on CNBC in April 2021 was perfectly timed. Bitcoin had just broken $60K, NFTs dominated headlines, and she had allegedly been in the game since 2015.
Now her entire NFT portfolio is worth $60k.
“Yes! I’m very, very excited about [NFTs] as well. It’s definitely the future.”
Her comments landed when one BTC was nearing its first major mania peak. But Hilton wasn’t bluffing. She began buying BTC and ETH when they traded near $1,000 and $10, respectively. Or at least she alleges.
Hilton embraced NFTs just as aggressively. She minted her first in 2019, sold it for charity, and later won “Best Charity NFT” at the 2020 NFT Awards. To her, NFTs weren’t a gimmick but a new medium for artists.
“I see NFTs as the future of the creator economy.” “Artists getting paid on secondary sales… it is mind-blowing.”
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Neil deGrasse Tyson’s Bitcoin Curiosity Marked the Cultural Peak
One year after Hilton’s cameo, Tyson appeared in a rooftop photo with Bitcoiners Saifedean Ammous, Alex Gladstein, and Dan Held. The market was wobbling. Inflation was spiking. Macro conditions were shifting.Yet Tyson’s questions showed a deeper curiosity:
“What if aliens come to Earth with much more computing power, couldn’t they mine all the bitcoin?”
According to CoinGlass, the number of BTC’s retail-owned addresses has declined by 14 per cent since 2021, replaced by growth in institutional cold storage.
What’s Next For Celeb Crypto Endorsements?
Unironically, the only jobs that are left are becoming an internet celebrity. Everything else is automated. Regardless, the Hilton-Tyson moment aged into a historical marker.
At the time, it looked like celebrity adoption. In hindsight, it served as a cultural bridge between crypto as fashion and crypto as infrastructure. But for now, these kinds of endorsements are dead.
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Key Takeaways
Bitcoin’s celebrity era is over as Paris Hilton’s Bitcoin wallet and overall crypto portfolio have dipped to $60k.
In hindsight, it was a cultural bridge between crypto-as-fashion and crypto-as-infrastructure. But for now these kind of endorsements are dead.
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